The Controller retains personal data only for as long as necessary for the relevant purpose of personal data processing or for as long as retention is required by applicable law.
Personal data processed on the basis of the data subject’s consent are retained until consent is withdrawn, unless another legal basis exists for continued processing.
Where personal data are necessary to protect the Controller’s rights or interests, they may be retained until the matter concerned has been finally resolved or the applicable limitation period has expired.
Type of personal data processing
Personal data processed
Purpose
Legal basis for personal data processing
Potential recipients of personal data
Data retention period
Communication with website visitors
E-mail and other information provided by the person during communication
To answer questions, handle requests and communicate regarding Pegaza Pagalms' activities, events and services
The Controller’s legitimate interest in ensuring effective communication with clients and interested persons (Article 6(1)(f) GDPR).
Authorised employees of SIA “Liepaja Music”; processors engaged by the Controller that provide e-mail, website and IT services.
For as long as necessary to handle the relevant request and provide a response, but no longer than necessary to achieve the purpose of the processing
Processing of event and venue reservations
Name, surname, e-mail, telephone number, information about the event or reservation and other data necessary for the provision of the service
To process event and venue reservations, communicate with the client, enter into a contract and provide the service
Entering into and performance of a contract (Article 6(1)(b) GDPR).
Authorised employees of SIA “Liepaja Music”; service providers involved in organising events; processors engaged by the Controller.
Until the reservation/service has been completed and thereafter for as long as necessary to comply with legal requirements or protect the Controller’s legitimate interests.
Processing of payments and accounting documents
Name, surname, legal entity details, payment information and other data required in accounting documents
Preparation and accounting of invoices, payments and other accounting documents
Compliance with a legal obligation (Article 6(1)(c) GDPR).
Accounting staff of SIA “Liepaja Music”; outsourced accountant; competent state authorities where required by law.
In accordance with the retention periods for accounting and tax documents prescribed by law.
Sending information and marketing communications
E-mail, name (if provided) and information concerning consent to receive communications
To provide information about Pegaza Pagalms' events, news, offers and updates
Consent of the data subject (Article 6(1)(a) GDPR).
Authorised employees of SIA “Liepaja Music”; e-mail/marketing service providers engaged by the Controller.
Until consent is withdrawn. Consent may be withdrawn at any time by sending a withdrawal request from the registered e-mail to info@liepajamusic.lv; this does not affect the lawfulness of processing carried out while the consent was valid.
Photography and filming during events
A person’s image, voice or other personal data contained in the material where the person is identifiable
Documentation of events, presentation of Pegaza Pagalms' activities, publicity and marketing
The Controller’s legitimate interest in presenting and promoting Pegaza Pagalms' activities (Article 6(1)(f) GDPR), where consent is not required in the particular circumstances.
Authorised employees of SIA “Liepaja Music”; photographers and video operators; social media and website administrators; other processors engaged by the Controller.
Published photo/video materials for as long as they are required for Pegaza Pagalms' communication, publicity, or archival purposes. The need for continued retention is reviewed periodically; where the relevant purpose no longer exists, the materials are deleted unless another legal basis for retention applies. Unpublished materials – in accordance with the specific documentation purpose.
Video surveillance
A person’s image
To ensure the safety of persons and property and to prevent or detect unlawful activities
Legitimate interests of the Controller and third parties (Article 6(1)(f) GDPR).
Authorised employees of SIA “Liepaja Music”; video surveillance system maintenance provider, and law enforcement authorities in cases provided for by law.
Up to 7 days, except where a recording is required for the investigation of a specific incident or the protection of legal rights.
Processing of submissions, proposals and complaints
Name, surname, e-mail, telephone number, information included in the submission, and other personal data voluntarily provided by the person
To review and assess a submission, proposal or complaint and provide a response
Compliance with a legal obligation (Article 6(1)(c) GDPR) or the Controller’s legitimate interests where no legal obligation applies in the particular case.
Authorised employees of SIA “Liepaja Music”; processors engaged by the Controller; competent state or municipal authorities, where necessary.
For 2 years after the submission has been reviewed and the relevant information has been provided.
Questionnaires and registration for participation in an event
Name, surname, e-mail, telephone number, and other information necessary to arrange the reservation or participation in the relevant event
To arrange registration and reservations for participation in an event, maintain participant records, and provide communications related to the event
Article 6(1)(b) GDPR – processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Authorised employees of SIA “Liepaja Music”; processors engaged by the Controller; competent state or municipal authorities, where necessary.
Personal data are retained for up to 1 month after the event, unless applicable law or the specific relationship with the data subject requires a longer retention period.
